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This phenomenon lends a twist to the function bt helpline plays in company. Not every product is as high profile as those offered by Microsoft, but the tenet stays exactly the same. At the counter, your business IS the individual that they talk to on the phone, meet from the customer point-of-view, see on the road in uniform, or run into at a social gathering. The understanding is, in short, user friendly customer service equals products that are user friendly.

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